Behind every successful business is a brand that speaks its mind.
We've helped tell some very compelling brand stories
Deardorff has extensive experience developing and extending brands for an extremely diverse range of clients worldwide, including many Fortune 100 companies, with strong experience in the financial services industry and public awareness outreach.
100% brand agency with full-scale capabilities.
Our capabilities for organizations that want to enhance their brand presence to drive business results are full-service and integrated – from research and strategy through brand identity, creative, technology, print, broadcast and public outreach.
- Market Research
- Strategic Planning
- Positioning,Tagline
& Message Development - Corporate Identity
& Brand Guidelines - Advertising
(Print, Broadcast, Digital, Out-of-Home) - Media
(Full-Service, including SEM)
- Public Relations
& Social Media - Trade Show Planning,
Design and Support - Mobile/Tablet/Web Application
Design and Development - Content Management System
Development and Integration - Presentations
(Including Animation, Audio and Video)
BRAND DEVELOPMENT IS AS MUCH SCIENCE AS IT IS ART. Deardorff takes a strategic approach to all the work we do. Our proprietary brand development process utilizes a research-based approach to bring your strengths and opportunities into focus and to attain the transformation you desire. This process, which includes strategy, positioning, creative development and methodologies for measuring effectiveness, has resulted in success for our clients time and time again.
The Deardorff Brand
Development Process
We start by immersing ourselves in your business. If we’re strengthening or repositioning an existing brand, we consider its historical equity. Frequently, we conduct primary and secondary research before developing a strategy for creating, growing or extending your brand.
With this insight, we help define the unique space you need to occupy in the minds of your clients and prospects. A position that only you can own. A position that amplifies your competitive advantage and ideally informs a contemporary culture.
we are then ready to test brand positioning and messaging prior to launching them into the marketplace. This provides a top-line indication of believability, perception and resonance.
Ultimately, our goal is to obtain measurable results that increase awareness and most importantly, increase market share and revenue.
A world-class brand partner ready to work with you.
For more than 30 years, Deardorff has helped companies and organizations around the world invent and re-invent their brands with a steadfast focus on achieving results. You’ll find our fingerprints on some of the world’s most recognizable brands, including many Fortune 1000 companies. Through compelling, differentiated positioning, we’ll help your brand speak in ways that allow you to be heard, that induce your target audiences to take action and that ensure your metrics are successfully met.
