Invesco

Carving out an ownable space in the money market fund world.

Invesco

Carving out an ownable space in the money market fund world.

Invesco’s Global Liquidity business had earned decades of respect but still lacked awareness and needed to differentiate itself among some large competitors. Under the distinctive positioning, “Empowering what you treasure,” we helped carve out an ownable space in the tough-to-differentiate money market fund business. This placed a well-earned stake in the ground as a client-centered innovator in the field and helped grow AUM and market share, boosting Invesco from 12th place to Top 10 largest global liquidity providers.

AWARDS

Gramercy Institute logo
GRAMERCY INSTITUTE ASSET MANAGEMENT MARKETING AWARD

Best in Show

Winner, Multi-Country Branding

Video

New positioning, messaging, collateral, trade show booth and videos were created for the new brand. All presented Invesco as the partner that is focused on what’s important to you and dedicated to providing a better investment experience for every client.

Brochure

A4 Brochure
A4 Brochure
A4 Brochure

Awards

Best of Show Award
ALL WORK