BNY Mellon

Branding America’s “brave” retirement leader.

BNY Mellon

Branding America’s “brave” retirement leader.

BNY Mellon had developed a new enterprise brand that leveraged the concept of bravery. Thoughtfully evolving that brand specifically for the firm’s retirement business, we turned “brave ideas” into “Liberate your thinking.”


Financial Communication Society logo
Financial Communications Society

Portfolio Award, Bronze, Integrated Media
Portfolio Award, Silver, B-to-B Collateral

PSCA Award logo
Plan Sponsor Council of America (PSCA)

First Place Signature Award for Plan Publications

Gramercy Institute logo
Gramercy Institute Financial Strategy Awards

Best Strategy for Content Marketing

Comunicator Award logo
Communicator Award

Gold Award of Excellence

STAR Awards logo
Mutual Fund Education Alliance Star Awards

Thought Leadership

Graphic Arts Association's Neographics Award

Best of Category, 4-color Newsletter

BNY Mellon Brochure graphic

Through a revolutionary insights program and supporting product collateral, we highlighted the diverse perspectives BNY Mellon delivers through its autonomous boutiques, all while positioning the firm as America’s brave new retirement leader.

BNY Mellon themebook
Planet DC magazines
BNY Brave Magazines