As the format young audiences demand, video has become a powerful tool in delivering road safety messaging. Whether funny, serious or just-the-facts, we’re elevating storytelling across all social media channels and generating results.
Delaware Office of Highway Safety
Leveraging the power of video to target younger drivers.
Delaware Office of Highway Safety
Leveraging the power of video to target younger drivers.
Convincing motorists, especially young men, to change their driving behaviors is no easy task. When the Delaware Office of Highway Safety requested social media campaigns to drive the change, we knew what we had to do: meet them where they live, share content they value, and use formats they prefer. That meant adding a TikTok strategy and increasing our focus on video, animation and other rich media.
AWARDS 
Communicator Awards
Silver Award of Distinction, Social Content & Marketing
savinglives@rhodesdefender
Silver Award of Distinction, Social Media Campaign
John Q. Rhodes
Silver Award of Distinction, Public Service Commercial
“Rock, Paper, Scissors” Video
Gold Award of Excellence
ArriveAliveDE Website
Gold Award of Excellence
Ambassadors of Safety Video Series
Telly Award
Ambassadors of Safety Video Series
“Terrible Cost of Ketchup” Social Video
“Game Day” Video
Art Directors Club of Philadelphia
Louix Award, Copywriting, Social Campaign
Since implementation, Facebook and Instagram followers increased 51% and 613%, respectively, while engagements increased an amazing 8,423% and 11,014%.
TIKTOK
@highwaysafetyde When you watch the road, you escape the perilous fates of so many distracted drivers. #bealert #arrivealivede
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@highwaysafetyde A properly worn seat belt helps minimizes the impact of a crash on your body. Learn how to wear it correctly for your protection. #buckleup #arrivealiveDE #ClickItOrTicket
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@highwaysafetyde When you choose a designated driver, everyone wins. This summer, if your activities include alcohol, make plans for a sober ride home. #DriveSober #ArriveAliveDE
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@highwaysafetyde Get an experienced bartender’s perspective on how to stay safe when you’re drinking. Check our profile for more and click that plus button to keep tabs on us, delaware. #DriveSober #ArriveAliveDE
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