Delaware Office of Highway Safety

A strategic social media approach has engagement soaring.

Delaware Office of Highway Safety

A strategic social media approach has engagement soaring.

How do you change the driving behaviors of young adults – the ones most likely to be involved in a crash? Target them on their favorite social platforms with fresh content, diverse formats and a quirky fictional character. For the Delaware Office of Highway Safety, it’s a winning strategy.

OHS Social Media laptopn and phone

Since implementation, our social strategy has significantly increased engagement on Facebook (11x greater), Twitter (33x greater) and Instagram (22x greater), and has led to the launch of a new Snapchat campaign targeting younger drivers.

Speeding meme post
Guess the Distraction post
Click It Clint post
Grinch Punch post
Nature is Calling post
Soberlift post
Be Visible Jacket post
DUI Patrols post
Rushing post
Speeding in a School Zone post
Curb your Emotions post
Summer Says post
Grinch Punch

This mocktail could cheer up any holiday scrooge, even the Grinch. Join John Q. Rhodes as he whips up this holiday mocktail, served with a side of sober driving tips. #DriveSober #ArriveAliveDE #DOHS#highwaysafety #delaware #wilmington #dover #newcastle #newark #newcastlecounty #sussexcounty #kentcounty #rehobothbeach #lewes #deweybeach #bethanybeach #fenwickisland #southbethany #seaford #milford #smyrna #middletown #bear #claymont #camdenwyoming #cheswold #netde

Posted by Delaware Office of Highway Safety on Monday, December 30, 2019
Trivia Rhodes
Trivia Rhodes
Rhodes Speed Limit

AWARDS

Communicator Awards

Silver Distinction, Social Content & Marketing,
[email protected]

Silver Distinction, Social Media Campaign, John Q. Rhodes

Art Directors Club of Philadelphia

Louix Award, Copywriting, Social Campaign

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