Since implementation, our social strategy has significantly increased engagement on Facebook (11x greater), Twitter (33x greater) and Instagram (22x greater), and has led to the launch of a new Snapchat campaign targeting younger drivers.
Delaware Office of Highway Safety
A strategic social media approach has engagement soaring.
Delaware Office of Highway Safety
A strategic social media approach has engagement soaring.
How do you change the driving behaviors of young adults – the ones most likely to be involved in a crash? Target them on their favorite social platforms with fresh content, diverse formats and a quirky fictional character. For the Delaware Office of Highway Safety, it’s a winning strategy.
AWARDS 
Communicator Awards
Silver Distinction, Social Content & Marketing,
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Silver Distinction, Social Media Campaign, John Q. Rhodes
Art Directors Club of Philadelphia
Louix Award, Copywriting, Social Campaign
