Dear Brand,

We can help you find yours truly.

Deardorff is an award-winning brand agency that’s meticulous in its approach, imaginative in its executions and intrepid in finding the spaces that fuel your growth. We know that in unusual times like these, the usual won’t suffice. The advantage belongs to the most inventive in the room.

Deardorff Value Proposition


  • Branding

    We’ve helped some of the world’s largest organizations invent and reinvent their brands. We’d love to do the same for you.

    • Naming & Positioning
      for companies, programs, products and services
    • Visual Identity
      go-to-market image, logo development
    • Guidelines & Templates
      color palettes, fonts, chart/graphic style creation, photography/illustration approaches to maintain brand cohesion across internal and external teams
    • Messaging & Value Proposition
      target audience platforms, elevator pitches, boilerplate
    • Workshopping
      in-person and virtual training
  • Strategy

    Strategy is the foundation on which all else is built. It begins with unearthing insights about your brand and establishing your “higher ground” positioning.

    • Market Research
      quantitative and qualitative, competitive audits, key stakeholder and/or customer, focus groups
    • Strategic Planning
      go-to-market approaches, integrated marketing plans
    • Audience Segmentation & Mapping
      audience behavior research, persona development, client journey plotting
  • Storytelling

    Compelling storytelling is as much science as art. We can help you create effective narratives and client journeys.

    • Content Marketing
      thought leadership programs and insights materials
    • Selling Systems
      print and digital communications promoting capabilities and offerings
    • Video
      storytelling, promotional, and documentary style from concepting through to full production
  • Advertising

    Creative can be subject. Results never are. We build strategically driven advertising campaigns across media channels to build awareness and achieve your goals.

    • Integrated Campaigns
      from conceptual development through activation to digital, outdoor, broadcast, radio, print and nontraditional
    • Media Planning & Buying
      full service, including SEM
    • Media Design & Production
      creative deliverables prepared for placement
    • Experiential Marketing
      trade show planning, design and support, installations, guerilla
  • Digital

    It’s a digital world. Make sure your web and mobile experiences meet the high expectations of consumers who, now more than ever, are making their buying decisions digitally.

    • Digital Strategy
      UX/UI, wireframing and information architecture
    • Experience Design & Engineering
      building fully responsive digital experiences
    • App Development
      iPhone, Android and cross-platform
    • Digital Marketing
      Email, display, search marketing
  • Social Media

    How’s your social presence? We create campaigns that build conversations, engagement and relationships with your followers, friends and subscribers.

    • Strategy
      platform usage (LinkedIn, Facebook, Instagram, Twitter, Snapchat and YouTube), paid and organic
    • Content Creation & Activation
      cross-platform campaigns and one-off content needs, value-add engagements
    • Audience Building
      engagement monitoring and management
  • Public Relations

    PR is essential to any marketing campaign. With a powerful combination of media relationships and cross-channel strategic marketing, we connect your brand with consumers.

    • Media Relations
      press releases, media coverage
    • Event Planning & Oversight
      on-site experience, presentation writing, signage and graphics
    • Corporate Communications
      reputation management, keynote speaking opportunities, crisis management

AlphaRocket Creative

Deardorff Presents
AlphaRocket Creative

Accelerated solutions for immediate financial marketing needs

AlphaRocket combines Deardorff’s decades of financial brand expertise with immediate tactical problem-solving through carefully curated, fixed-price packages. Get the business boost you need now with AlphaRocket.

Learn More

Diverse, distinguished, and dear to us.

  • J. P. Morgan logo
  • BlackRock Investments logo
  • Great Seal of the State of Delaware
  • Invesco logo
  • State Street Global Advisors
  • Patco
  • BNY Mellon
  • American Cancer Society
  • Virtua Health
  • Delaware Office of Highway Safety
  • FS Investments
  • TILT
  • Delaware River and Bay Authority
  • Lazard Asset Management
  • Lourdes Cardiology
  • Cantor Fitzgerald
  • Dupont
  • Delaware Department of Education
  • Univers Workplace Benefits
  • Arthur Hall
  • Breckinridge Capital Advisors
  • MissionSquare Retirement
  • Pacific Sage Partners
  • Saul Ewing


Generously awarded, graciously accepted

Addy Award
Star Awards
The Communicator Awards
Cardiovascular Advertising Awards
Financial Communications Society
Gramercy Institute Strategy Awards
Green Cross for Safety
Healthcare Ad Awards
Davey Awards
Plan Sponsor Council of America
The Telly Awards
Art Directors Club of Philadelphia


  • Jill Deardorff

    Jill Deardorff

    President and Chief Creative Officer

  • Wes Richards

    Wes Richards

    Creative Director

  • Nancy Frick

    Nancy Frick

    Senior Writer

  • Will Foley

    Will Foley

    Head of Digital