TILT INSTITUTE

The art of rebranding an evolving institution

TILT INSTITUTE

The art of rebranding an evolving institution

What do you do when your brand no longer reflects the organization you are today? Rebrand yourself. As the field of image-based art has evolved beyond just photography, the Philadelphia Photo Arts Center expanded its vision and mission. The organization needed repositioning, a new name and a charismatic identity, and we recommended TILT, Institute for the Contemporary Image.

TILT LOGO & TAGLINE

TILT Logos

TILT captures the spirit of this leading arts organization, which champions the newest expressions and techniques of contemporary images. At the same time, with a subtle reference to tilt-shift photography, the name maintains a connection to the organization’s heritage. In addition to the brand name, domain and strategic plan, we created the logomark, signage and corporate identity package and continue building the market outreach for this forward-leaning, evolving arts institution.

SIGNAGE

TILT Signage

The new signage illuminates the TILT building, heightening its presence in the neighborhood. Images from the current exhibit are displayed on the underside of the awning and projected through the “I” of the word TILT.

Corporate Identity Package

TILT Stationary
ALL WORK