A compelling tagline was created for the program, “Even brilliance needs a thoughtful plan.” With a robust online experience, custom photography and a powerful selling system, we helped the NY 529 Advisor-Guided Program make its mark.
New York's 529 & J.P. Morgan
How to distinguish a 529 college savings plan.
New York's 529 & J.P. Morgan
How to distinguish a 529 college savings plan.
![New York's 529 logo](https://deardorffassociates.com/wp-content/uploads/2020/08/Logo@2x.png)
New York was launching a 529 college savings plan amid fierce competition. We helped differentiate the plan with an approachable brand identity, and the inspired addition of “Advisor-Guided” to the name. We knew parents would find this a reassuring feature, especially with J.P. Morgan as the advisor.
![529 Brochure Spread imagery](https://deardorffassociates.com/wp-content/uploads/2020/08/JPM529_BrochureSpread_Bridge.png)
![529 Brochure Spread imagery](https://deardorffassociates.com/wp-content/uploads/2020/08/JPM529_BrochureSpread_Paintbrush.png)
![Larger 529 logo](https://deardorffassociates.com/wp-content/uploads/2020/08/Logo@2x-1.png)
![529 Single page example](https://deardorffassociates.com/wp-content/uploads/2020/08/1323357681398_529-FINAID_singlepage-1.png)
![529 Cover Art](https://deardorffassociates.com/wp-content/uploads/2020/08/529-BRO-CLIENT_cover.png)
![JPM 529 on laptop](https://deardorffassociates.com/wp-content/uploads/2020/08/529_laptop@2x.png)
![JPM 529 graphic collage](https://deardorffassociates.com/wp-content/uploads/2020/08/529_collage.png)