Delaware Office of Highway Safety

A TikTok contest clicks with young drivers.

Delaware Office of Highway Safety

A TikTok contest clicks with young drivers.

Is it time to broaden your social media mix? For the Delaware Office of Highway Safety striving to target young drivers (the ones least likely to wear seat belts) the answer was yes. We recommended connecting with this young audience via their favorite platform, TikTok, through our ClickTok Seat Belt Safety Beat-Making Contest.

WEBSITE

Website gif

Fun and upbeat, the contest asked users to create their own beat using the sounds of seat belts and other related car noises. Promoted on Facebook, Instagram, Twitter and TikTok, the contest generated over 1,400 unique views for the ClickTok hashtag and made TikTok a trusted new platform for delivering Delaware’s highway safety messaging.

SOCIAL MEDIA

Social media post 1
Social media post 2
Social media post 3

WINNING ENTRIES

Winning entry 1
Winning entry 2
Winning entry 3
ALL WORK