Fun and upbeat, the contest asked users to create their own beat using the sounds of seat belts and other related car noises. Promoted on Facebook, Instagram, Twitter and TikTok, the contest generated over 1,400 unique views for the ClickTok hashtag and made TikTok a trusted new platform for delivering Delaware’s highway safety messaging.
Delaware Office of Highway Safety
A TikTok contest clicks with young drivers.
Delaware Office of Highway Safety
A TikTok contest clicks with young drivers.
Is it time to broaden your social media mix? For the Delaware Office of Highway Safety striving to target young drivers (the ones least likely to wear seat belts) the answer was yes. We recommended connecting with this young audience via their favorite platform, TikTok, through our ClickTok Seat Belt Safety Beat-Making Contest.
AWARDS 
Communicator Awards
Silver Award of Distinction
WEBSITE
SOCIAL MEDIA
WINNING ENTRIES
