To deliver our message, we created a festive holiday village of quirky dolls and action figures shown driving poorly during the holidays. Each mini-video ends with encouragement to drive safely by buckling up, being alert and driving sober. Videos were produced in-house and promoted across all social platforms, including TikTok, with Spanish translations to extend accessibility.
DELAWARE OFFICE OF HIGHWAY SAFETY
Campy videos help make the holiday roads safer.
DELAWARE OFFICE OF HIGHWAY SAFETY
Campy videos help make the holiday roads safer.
How do you nudge drivers to be safer as they hit the road for the holidays? Tap into the spirit of the season! For the Delaware Office of Highway Safety, we created a warm, retro video series to promote safe driving practices. The humorous videos turned out to be wildly popular, collectively racking up thousands of views.
