We managed to fool many who wished us well. And while engagement and reach were high, we also learned something surprising: Our audience wasn’t completely comfortable yet with the Q&A tool, and chose instead to communicate with us through more traditional means. Moral of the story: Key learnings can come from any outreach, even those just trying to get a laugh.
Deardorff Deez Tats Studio
How an April Fool’s Day prank delivered a real surprise.
Deardorff Deez Tats Studio
How an April Fool’s Day prank delivered a real surprise.
Deardorff’s now running a tattoo parlor? That’s the story we floated on April Fool’s Day as a fun and creative way to connect with our clients. We launched our new side hustle on Facebook and Instagram, using the Q&A sticker as a way to extend the joke. We even created a Deez Tats landing page to provide our full “tat-abilities.” We were in deep.
AWARDS ![](/wp-content/themes/deardorff/src/assets/images/awards.png)
![Comunicator Award logo](https://deardorffassociates.com/wp-content/uploads/2020/08/communicator_logo.png)
Communicator Awards
Silver Award of Distinction
![Deez Tats web on laptop](https://deardorffassociates.com/wp-content/uploads/2021/04/computer_deeztats.png)
![Deez Tats Facebook post](https://deardorffassociates.com/wp-content/uploads/2021/04/Deez-Tats-FB-Post.png)
![Assorted Tattoos](https://deardorffassociates.com/wp-content/uploads/2021/04/deeztats_FORWEB.gif)
![Deez Tats Instagram Q&A story](https://deardorffassociates.com/wp-content/uploads/2021/04/PhoneMockup_FORWEB.gif)
![Deez Tats Instagram Q&A story](https://deardorffassociates.com/wp-content/uploads/2021/04/phone_deeztats2.png)
![Q&A #1](https://deardorffassociates.com/wp-content/uploads/2021/04/qa1.png)
![Q&A #2](https://deardorffassociates.com/wp-content/uploads/2021/04/qa2.png)
![Q&A #3](https://deardorffassociates.com/wp-content/uploads/2021/04/qa3.png)
![Lean In](https://deardorffassociates.com/wp-content/uploads/2021/04/leanin.png)
![Love Company Name Here](https://deardorffassociates.com/wp-content/uploads/2021/04/lovecompany.png)
![Holistic Approach](https://deardorffassociates.com/wp-content/uploads/2021/04/Holisticapproach.png)