Using custom-built gifs and other animations, we tell the spooky stories of our city’s most persistent apparitions. Is that really Ben Franklin tossing pennies at you? Developed quickly and efficiently by our in-house team, we created this subpage of our website as a single-page app, requiring no new pages or loading screens. This allows our ghostly images to come to life on demand!
Deardorff Ghosts of Old City
Technology, trickery and storytelling. A scary good combination.
Deardorff Ghosts of Old City
Technology, trickery and storytelling. A scary good combination.
Everyone loves a good ghost story, and they abound in our fair city of Philadelphia. In celebration of Halloween, we created and developed a new web app, The Ghosts of Old City, for the fun, fright and delight of our Deardorff friends. In the spirit of trick or treat, we leveraged Instagram’s user interface to create animations that seemingly pop out of the feed, giving us the highest engagement rates for the year with an average of 16%.
AWARDS 
Communicator Awards
Silver Award of Distinction
STAND-ALONE WEBSITE
SOCIAL MEDIA CAMPAIGN / ANIMATIONS
To promote and share the website, we created a social media campaign featuring three of the site’s ghost stories. Animation for each simulated a 3D pop-out effect from the platform’s news feed, with burning embers, vampire bats and haunted cats seemingly jumping off the page.
Richly layered sound effects added ghoulish laughter, screams and other ambient noise to compliment the experience.
