We managed to fool many who wished us well. And while engagement and reach were high, we also learned something surprising: Our audience wasn’t completely comfortable yet with the Q&A tool, and chose instead to communicate with us through more traditional means. Moral of the story: Key learnings can come from any outreach, even those just trying to get a laugh.
Deardorff Deez Tats Studio
How an April Fool’s Day prank delivered a real surprise.
Deardorff Deez Tats Studio
How an April Fool’s Day prank delivered a real surprise.
Deardorff’s now running a tattoo parlor? That’s the story we floated on April Fool’s Day as a fun and creative way to connect with our clients. We launched our new side hustle on Facebook and Instagram, using the Q&A sticker as a way to extend the joke. We even created a Deez Tats landing page to provide our full “tat-abilities.” We were in deep.
AWARDS 
Communicator Awards
Silver Award of Distinction
