The go-to-market strategy tapped into J.P. Morgan’s existing thought leadership program to deliver a robust system of insights and education to help the sales team make inroads with clients, and bring clarity to the confusing ETF marketspace.
J.P. Morgan
Launching an ETF business in crowded terrain.
J.P. Morgan
Launching an ETF business in crowded terrain.
When J.P. Morgan Asset Management determined it was time to enter the exchange-traded fund business, we helped successfully launch its new business by leveraging its legacy as one of the most trusted mutual fund businesses.
