This was our recommendation to the University of Pennsylvania School of Nursing, which was targeting a higher-level nursing student – one seeking leadership roles in public policy, research and science positions. With a new strategic positioning, brand, visuals and unique messaging, the school is now better poised to recruit the nation’s top nursing leaders.
Penn Nursing Science
A new brand for the nation’s first nursing school.
Penn Nursing Science
A new brand for the nation’s first nursing school.
How do you distinguish an Ivy League nursing school (with very select recruitment goals) from traditional bedside nursing programs? Create a new category. With a new definition of nursing. And a new name: Penn Nursing Science.
