Through a highly engaging infographic approach, and a differentiating campaign look, we brought the research data to life. And achieved a click-through rate above the industry benchmark.
Invesco
Turning profound research into concise, compelling social content.
Invesco
Turning profound research into concise, compelling social content.
How do you promote deep research in 150 characters or less? Invesco needed a blockbuster social media launch for its landmark study of DC plan participants. We knew that distilling the study’s main insights down into quick, memorable teasers on LinkedIn and Twitter was the key.
