For each issue of Shifting DC Times, key article themes and data are dripped to plan sponsors, DC advisors and consultants across a three-month paid and organic LinkedIn campaign comprised of carousel ads and promoted posts. Aligned visually with the magazine’s editorial aesthetic, our approach serves as the primary driver to generate reader interest and increase visits to the magazine’s digital presence.
Invesco
Activating a retirement magazine with an insightful social campaign.
Invesco
Activating a retirement magazine with an insightful social campaign.
Marketing an award-winning magazine primarily on social media demands a compelling creative strategy. That’s what we delivered to Invesco to help optimize readership of their retirement publication, Shifting DC Times.
