About - Deardorff

Deardorff is an award-winning brand agency that’s meticulous in its approach, imaginative in its executions and intrepid in finding the spaces that fuel your growth. We know that in unusual times like these, the usual won’t suffice. The advantage belongs to the most inventive in the room.

Branding

We’ve helped some of the world’s largest organizations invent and reinvent their brands. We’d love to do the same for you.
- Naming & Positioning
  for companies, programs, products and services
- Visual Identity
  go-to-market image, logo development
- Guidelines & Templates
  color palettes, fonts, chart/graphic style creation, photography/illustration approaches to maintain brand cohesion across internal and external teams
- Messaging & Value Proposition
  target audience platforms, elevator pitches, boilerplate
- Workshopping
  in-person and virtual training
Strategy

Strategy is the foundation on which all else is built. It begins with unearthing insights about your brand and establishing your “higher ground” positioning.
- Market Research
  quantitative and qualitative, competitive audits, key stakeholder and/or customer, focus groups
- Strategic Planning
  go-to-market approaches, integrated marketing plans
- Audience Segmentation & Mapping
  audience behavior research, persona development, client journey plotting
Storytelling

Compelling storytelling is as much science as art. We can help you create effective narratives and client journeys.
- Content Marketing
  thought leadership programs and insights materials
- Selling Systems
  print and digital communications promoting capabilities and offerings
- Video
  storytelling, promotional, and documentary style from concepting through to full production
Advertising

Creative can be subject. Results never are. We build strategically driven advertising campaigns across media channels to build awareness and achieve your goals.
- Integrated Campaigns
  from conceptual development through activation to digital, outdoor, broadcast, radio, print and nontraditional
- Media Planning & Buying
  full service, including SEM
- Media Design & Production
  creative deliverables prepared for placement
- Experiential Marketing
  trade show planning, design and support, installations, guerilla
Digital

It’s a digital world. Make sure your web and mobile experiences meet the high expectations of consumers who, now more than ever, are making their buying decisions digitally.
- Digital Strategy
  UX/UI, wireframing and information architecture
- Experience Design & Engineering
  building fully responsive digital experiences
- App Development
  iPhone, Android and cross-platform
- Digital Marketing
  Email, display, search marketing
Social Media

How’s your social presence? We create campaigns that build conversations, engagement and relationships with your followers, friends and subscribers.
- Strategy
  platform usage (LinkedIn, Facebook, Instagram, Twitter, Snapchat and YouTube), paid and organic
- Content Creation & Activation
  cross-platform campaigns and one-off content needs, value-add engagements
- Audience Building
  engagement monitoring and management
Public Relations

PR is essential to any marketing campaign. With a powerful combination of media relationships and cross-channel strategic marketing, we connect your brand with consumers.
- Media Relations
  press releases, media coverage
- Event Planning & Oversight
  on-site experience, presentation writing, signage and graphics
- Corporate Communications
  reputation management, keynote speaking opportunities, crisis management

Deardorff Presents

Accelerated solutions for immediate financial marketing needs

AlphaRocket combines Deardorff’s decades of financial brand expertise with immediate tactical problem-solving through carefully curated, fixed-price packages. Get the business boost you need now with AlphaRocket.

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Diverse, distinguished, and dear to us.

Jill Deardorff

President and Chief Creative Officer

Jill Deardorff

President and Chief Creative Officer

Jill founded Deardorff, an integrated brand agency, based on building customer delight by growing clients’ businesses through the use of strategic positioning, branding and breakthrough creative. While the agency has expanded over the years, it remains committed to this core belief. Jill has led the development of the company into a financially strong, diversified organization with a reputation for world-class work and personal service.

Jill also has developed the strategy for many business-to-business and direct-to-consumer local, regional, national and global clients in the nonprofit, tourism, financial, professional services, education, safety, healthcare, technology, manufacturing and apparel industries. Along the way, Deardorff has garnered many local, regional, national and international awards for digital, social, print, broadcast, radio and collateral.

Jill serves on several boards and committees, and actively supports her industry, the arts, and organizations that help abused and battered women and children. She is currently the Marketing Chair on the Board of Trustees for the Philadelphia Photo Arts Center and the former Chair and President of the Board of Governors of the Philly Ad Club, the largest chapter of the American Advertising Federation, the national trade organization for the industry. Jill graduated summa cum laude from Lehigh University with a Bachelor of Arts degree in Journalism and Science Writing and a minor in Government.
Wes Richards

Creative Director

Wes Richards

Creative Director

Educated at the University of the Virgin Islands, the U.S. Army and The Art Institute of Philadelphia, Wes brings a fresh approach to the position of Creative Director at Deardorff. With more than 20 years of experience in graphic design, branding and illustration, he has created award-winning brands and campaigns for both consumer and business-to-business audiences.

Wes has significant expertise in university, nonprofit, medical and financial branding. His experience includes 6 years in the Marketing and University Graphics department of Thomas Jefferson University, where he was instrumental in designing and illustrating educational and retail materials, including producing print and TV ad campaigns. Wes has designed materials and advertising campaigns for Cape Bank, PNC, the Ronald McDonald House of Southern NJ, the Rothman Institute, Cape Regional Medical Center, Stockton College, The Atlantic City Convention and Visitors Authority, Harrah’s Casino, the New Jersey State Library, and the University of Pennsylvania Graduate Chemistry program.

Since joining Deardorff in 2010, Wes has applied his design skills to branding and promoting our wide range of clients. Merging digital and traditional media with his own unique style, he masterfully delivers compelling creative solutions. His experience in print, digital and broadcast meshes well with Deardorff’s holistic approach to brand development.
Nancy Frick

Senior Writer

Nancy Frick

Senior Writer

Nancy has worked as a professional writer for decades, writing for virtually every medium, and delighting in the challenge of devising the perfect messaging to deliver client goals. In her position as Senior Writer at Deardorff, Nancy works closely with the design and strategy teams to create on-point messaging that inspires, elucidates and propels action from targeted audiences.

Nancy specializes in crafting positioning platforms, often taking complex concepts and delivering them with ease and clarity to both consumer and business audiences. Her knowledge of communicating effectively with any audience is notable and results-oriented. She is as comfortable explaining the intricacies of investment portfolio construction as she is the perils of drunk driving.

In her career, she has developed expertise in myriad industries, from healthcare and technology to financial services. Prior to joining Deardorff, Nancy wrote compellingly for Robert Wood Johnson University Hospital, Chinet, Prince Tennis, the International Reading Association, Saint Barnabas Healthcare System, New Jersey Tourism and Audi/Volkswagen of America. In addition to her marketing writing expertise, Nancy is a published playwright whose works have been performed around the world. She holds a Bachelor of Science degree in Advertising from the University of Florida.
Will Foley

Head of Digital

Will Foley

Head of Digital

Will leads Digital and Technology Services at Deardorff. As a full-stack web developer, Will utilizes front-end and back-end development skills across all digital initiatives to help clients move their businesses forward. With advanced experience across multiple platforms, programming languages and tools, he and his team deliver highly efficient digital and technology solutions to every challenge.

Will specializes in website and mobile application development and works closely with the creative team to bring their concepts to life. He and his team collaborate with clients throughout the development cycle, from planning to development to launch, to make sure their vision and ultimate aims are achieved. A graduate of Rowan University with a Bachelor of Science in Computer Science, Will’s passion lies in using technology to help organizations grow. In all of his work, Will brings a dedicated energy to simplifying and enriching the user experience while providing real-world, highly functional and sustainable solutions.

Prior to joining Deardorff, Will worked with health insurance clients, building custom console applications to interface with data based on client specifications and requirements. He developed web applications that allowed data managers to easily manipulate their data, and assisted in the automation and deployment of applications on virtual servers.

Dear Brand,

Branding

Strategy

Storytelling

Advertising

Digital

Social Media

Public Relations

Accelerated solutions for immediate financial marketing needs

Diverse, distinguished, and dear to us.

Honors

Jill Deardorff

Wes Richards

Nancy Frick

Will Foley

Dear Brand,

Services

Branding

Strategy

Storytelling

Advertising

Digital

Social Media

Public Relations

AlphaRocket Creative

Accelerated solutions for immediate financial marketing needs

Diverse, distinguished, and dear to us.

Honors

Leadership

Jill Deardorff

Wes Richards

Nancy Frick

Will Foley