Saul Ewing

Building historic awareness for a law firm.

Saul Ewing

Building historic awareness for a law firm.

For Saul Ewing, we created Historic Blunders, the award-winning campaign that humorously examines what has historically happened when critical decisions were not based on good advice. Saul Ewing is positioned as the law firm that will help you avoid your own blunder of historic proportions.

Saul Ewing Ad collage
Historic Blunders - Troy

The campaign increased top-of-mind awareness for the firm by more than 30% in the first year and significantly increased requests for proposals from the firm.

Historic Blunders - Galileio
Historic Blunders - Napoleon
Historic Blunders - Custer
Historic Blunders - Pisa

AWARDS

Philly Ad Club
Philly Ad Club

Addy Award, Historic Blunders, Illustration

Davey Awards
Davey Awards

Historic Blunders Campaign (Caesar), Creative Concept
Historic Blunders Campaign (Caesar), Out-of-Home Advertising
Historic Blunders Campaign (Napoleon), Creative Concept
Historic Blunders Campaign (Napoleon), Out-of-Home Advertising

RELATED WORK

ALL WORK