A compelling tagline was created for the program, “Even brilliance needs a thoughtful plan.” With a robust online experience, custom photography and a powerful selling system, we helped the NY 529 Advisor-Guided Program make its mark.
New York's 529 & J.P. Morgan
How to distinguish a 529 college savings plan.
New York's 529 & J.P. Morgan
How to distinguish a 529 college savings plan.
New York was launching a 529 college savings plan amid fierce competition. We helped differentiate the plan with an approachable brand identity, and the inspired addition of “Advisor-Guided” to the name. We knew parents would find this a reassuring feature, especially with J.P. Morgan as the advisor.
