Through a revolutionary insights program and supporting product collateral, we highlighted the diverse perspectives BNY Mellon delivers through its autonomous boutiques, all while positioning the firm as America’s brave new retirement leader.
BNY Mellon
Branding America’s “brave” retirement leader.
BNY Mellon
Branding America’s “brave” retirement leader.
BNY Mellon had developed a new enterprise brand that leveraged the concept of bravery. Thoughtfully evolving that brand specifically for the firm’s retirement business, we turned “brave ideas” into “Liberate your thinking.”
AWARDS 
Financial Communications Society
Portfolio Award, Bronze, Integrated Media
Portfolio Award, Silver, B-to-B Collateral
Plan Sponsor Council of America (PSCA)
First Place Signature Award for Plan Publications
Gramercy Institute Financial Strategy Awards
Best Strategy for Content Marketing
Communicator Award
Gold Award of Excellence
Mutual Fund Education Alliance Star Awards
Thought Leadership
Graphic Arts Association's Neographics Award
Best of Category, 4-color Newsletter
