The campaign increased top-of-mind awareness for the firm by more than 30% in the first year and significantly increased requests for proposals from the firm.
Saul Ewing
Building historic awareness for a law firm.
Saul Ewing
Building historic awareness for a law firm.
For Saul Ewing, we created Historic Blunders, the award-winning campaign that humorously examines what has historically happened when critical decisions were not based on good advice. Saul Ewing is positioned as the law firm that will help you avoid your own blunder of historic proportions.
AWARDS 
Philly Ad Club
Addy Award, Historic Blunders, Illustration
Davey Awards
Historic Blunders Campaign (Caesar), Creative Concept
Historic Blunders Campaign (Caesar), Out-of-Home Advertising
Historic Blunders Campaign (Napoleon), Creative Concept
Historic Blunders Campaign (Napoleon), Out-of-Home Advertising
