Delaware Office of Highway Safety

How do you bring traffic fatalities to a 40-year low?

Delaware Office of Highway Safety

How do you bring traffic fatalities to a 40-year low?

We developed the first integrated brand architecture for the Delaware Office of Highway Safety, Arrive Alive DE. We also crafted brand extensions for each individual safety initiative, such as Drive Sober and Buckle Up, to provide clear calls to action for the desired road behaviors.

Arrive Alive taglines
Arrive Alive taglines

Leveraging our brand expertise and the latest behavioral research, we also created strategic campaigns across the initiatives to encourage safer driving, walking and riding behaviors. And in the first year, Delaware traffic fatalities fell to historic lows.

Buckle Up Billboard
DUI Coaster
DUI Coffee Sleeve
DUI Realtime map
ALL WORK