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Philadelphia KiXX

Burning Up
The Turf

Driving Greater Tix For The Philadelphia KiXX

The Philadelphia KiXX Major Indoor Soccer League team competed for fans in a city with three other winter professional sports teams. KiXX turned to Deardorff for help building awareness of the team and shifting its focus toward a younger, hipper adult audience while continuing to appeal to families with soccer-age children.

Deardorff recommended featuring the team's most recognizable players to gain celebrity appeal and overall awareness. Utilizing a dramatic superhero approach, a whole new image was created for the KiXX. Deardorff's outdoor and mass transit campaign brought a sophisticated yet edgy feel to the team's messaging. Ultimately, the team became recognized for its cooler image, and was considered "not a bad place to go for a Saturday night date."

Award Winner
Award Winner

  • Davey Award

    , scoreKIXXtixx Billboard
  • Davey Award

    , saturdayniteKIXX Billboard
  • Davey Award

    , wannaKIXXum Transit Advertising
Osborn Family Health Center
Osborn Family Health Center