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Lourdes Health System

Ready for
The Real World

Launching A New Standardized Test in A Smarter Way

New testing was about to be implemented in Delaware. In the face of daily negative news stories, Deardorff was engaged to educate schools, teachers, parents and the greater community about Smarter Assessment, and how the new testing would help prepare students for a better future.

Deardorff created key messaging across a range of target audiences, all under the banner Ready for the Real World. To draw greater attention to the new testing, we refreshed the existing website, DelExcels, with a new home page and landing page devoted to Smarter Assessment. We also created and posted important assets, including detailed FAQs to answer questions about the new testing system.