Articles published by "Macey Waddington"

Now & Next

5 Things I Learned: How Mini Cooper Countered the Big Thinking of America

Last Thursday, my colleagues and I attended the Art Directors Club of Philadelphia’s 2017 Influencers Speaker Series which kicked off with a discussion with Mini Cooper’s Marketing Communications and Launch Manager, Lee Nadler. As a Mini Cooper owner, I was excited to hear firsthand how the brand has maintained a fresh marketing standpoint. Lee, hailed as one of Ad Age’s 21 people to watch in the 21st century, offered a lot of great information. Here are 5 things I learned about MINI’s journey of turning a European car brand into something Americans could embrace.