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Going Greenery: Pantone’s 2017 Color of the Year

Earlier this month, the Pantone color team unveiled Greenery 15-0343, a crisp, spring-like warm green, as its color for 2017. The world-renowned authority on color described the shade as a “life-affirming, […] emblematic of the pursuit of personal passions and vitality.” As Executive Director of the Pantone Color Institute Leatrice Eiseman stated, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment.”

5 Things I Learned: How Mini Cooper Countered the Big Thinking of America

Last Thursday, my colleagues and I attended the Art Directors Club of Philadelphia’s 2017 Influencers Speaker Series which kicked off with a discussion with Mini Cooper’s Marketing Communications and Launch Manager, Lee Nadler. As a Mini Cooper owner, I was excited to hear firsthand how the brand has maintained a fresh marketing standpoint. Lee, hailed as one of Ad Age’s 21 people to watch in the 21st century, offered a lot of great information. Here are 5 things I learned about MINI’s journey of turning a European car brand into something Americans could embrace.

 Deardorff Goes Big - Wins 2015 Louix Award

There are times when a firm just has to go big. Or in the case of Deardorff, go Big Top. The brand agency was seeking to show clients the wild creativity, digital expertise and tight turnarounds it offers. In the process, the agency created a sumptuous story of a murder that took place in an 1890s traveling circus, and brought that world to magnificent life