Articles in category "Branding & Strategy"

Now & Next

Why Brand Storytelling Is so Important to Your Business: Our Brains Love a Good Story.

The love of storytelling is one of the most powerful, universal human characteristics. No other form of communication can even begin to engage the human brain so completely, so magically, and science supports this. Storytelling triggers a host of activity in our brains -- firing neurons, releasing dopamine and activating the cortex -- resulting in greater attention, enhanced memory of the information presented and a stronger, more emotional connection to the storyteller.

The Top 3 Brands I’m Currently Crushing

Working in branding/marketing has changed the way I see the other brands' campaigns from a consumer level. I’ve gained a more significant appreciation for companies that have been able to speak to me with authenticity, who have created an experience that’s enjoyable, all-immersive, and most importantly, fun. So, in the spirit of Valentine’s Day, I decided to pay homage to the 3 brands I’m currently crushing on.

5 Things I Learned: How Mini Cooper Countered the Big Thinking of America

Last Thursday, my colleagues and I attended the Art Directors Club of Philadelphia’s 2017 Influencers Speaker Series which kicked off with a discussion with Mini Cooper’s Marketing Communications and Launch Manager, Lee Nadler. As a Mini Cooper owner, I was excited to hear firsthand how the brand has maintained a fresh marketing standpoint. Lee, hailed as one of Ad Age’s 21 people to watch in the 21st century, offered a lot of great information. Here are 5 things I learned about MINI’s journey of turning a European car brand into something Americans could embrace.